We never expected our first award to come this soon – or in two categories.
Fevvers has been honoured in the PETA UK Vegan Fashion Awards 2025, including Best Luxury Moment for our collaboration with Stella McCartney at Paris Fashion Week. For a material still in development, this recognition means more to us than we can easily put into words.
What makes it even more meaningful is the company we’re standing alongside.
This year’s winners include innovators who have shaped the conversation around ethical materials long before Fevvers existed – from GANNI and Maison Margiela to Vivobarefoot, Alma New York and Tandem Repeat. Previous award recipients have helped push cruelty-free fashion into the mainstream. Joining that lineage feels like entering an alumni of people proving, piece by piece, that style, innovation and ethics can coexist.
PETA described Stella McCartney’s use of Fevvers on the Paris runway as “fully bio-based, animal-free feathers” whose movement “perfectly mimicked bird feathers – but no bird had to suffer or die for them.”
Full awards announcement: https://www.peta.org.uk/living/vegan-fashion-awards-2025/
FashionUnited also covered the awards, noting the strength of this year’s winners and how brands like Stella McCartney, Maison Margiela and GANNI are helping accelerate the shift away from animal-derived materials.
Read more: https://fashionunited.uk/news/fashion/exclusive-stella-mccartney-maison-margiela-and-ganni-takeover-petas-2025-fashion-awards/2025120485194
For us as co-founders, this is a deeply personal moment. We started Fevvers with a simple refusal – that fashion shouldn’t require harm to achieve beauty. To have that principle recognised by PETA, and celebrated alongside such remarkable innovators, is a reminder that the wider movement is gathering pace.
Thank you to PETA UK, for seeing promise in a material still finding its shape.
Thank you to Stella McCartney and her team, for giving Fevvers space on one of the most influential stages in fashion.
And thank you to everyone who has supported two co-founders trying to build something kinder.
We are proud, grateful and energised – and fully aware that we’re part of something much bigger than ourselves.
