Our first appearance off the catwalk arrived in the most unexpected way: Cate Blanchett stepped onto the red carpet at the BAMBI Awards in Munich wearing Fevvers.
Cate was honoured as International Actress – a recognition of decades of extraordinary performances, but also her long-standing commitment to humanitarian and environmental causes. From her work as a UNHCR Goodwill Ambassador to her role on the Earthshot Prize Council, she has consistently used her influence to shift conversations in culture and fashion.
We didn’t plan this moment. We didn’t hint or hype it. Cate simply walked out wearing a Stella McCartney dress with Fevvers and the story travelled fast.
Within hours, coverage appeared across the world.
From W Magazine in the US describing the look as “festooned with free-flowing fringe” and noting Fevvers as “the world’s first ethical alternative to feathers”, to Harper’s Bazaar, which emphasised that “no animals were harmed in the making of this dress,” the tone was unmistakable: something new had landed.
ELLE UK, InStyle, Red Carpet Fashion Awards, WWD, CNN Style, Vanity Fair Italy, Marie Claire, L’Officiel, Amica, FEMINA, Harper’s Bazaar Spain, Grazia Germany, and dozens more picked up the moment — each highlighting the same idea in their own way: the beginning of a different kind of red carpet.
PETA’s coverage went further, calling Cate “a star for animals” and spotlighting her decision to choose plant-based feathers twice in one season. For us, that hit hard: Fevvers appearing not just as fashion news, but as part of a wider cultural shift toward kinder materials.
What felt bigger than the headlines, though, was the sentiment behind them. Article after article recognised the significance of a material made from plants — not plucked from birds — appearing at a major awards ceremony. Many noted that Fevvers began on the Paris runway only weeks earlier and had already moved into the hands of someone known for championing sustainable fashion and rewearing culture.
Cate Blanchett didn’t just wear a dress. She opened a door.
For us, this was more than a red-carpet appearance. It was the first time Fevvers left the controlled world of the runway and appeared in a moment charged with meaning: an actor known for championing sustainability, a designer known for challenging the industry, an award show honouring humanitarian work.
Our first off-catwalk sighting. Our first global headline. And a reminder that sometimes the world introduces your work before you do.
