Press Day at Stella McCartney: A Closer Look at Fevvers

Press Day at Stella McCartney’s Old Bond Street store was a rare moment of connection. Seeing the Fevvers garments off the runway, the real thrill was watching journalists and influencers touch the material, pause, and break into a genuine smile. We also met influential sustainability advocates like the Staniland twins and fellow eco-founder Aldo Sollazzo, who reinforced the value of open, ego-free innovation.

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